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Our Social Networking For Vacation Home Rentals By Owner

May 2, 2021 by ccbass007

Vacation Rental Networking On Social Media

Interacting with consumers on social media is an important vacation rental marketing strategy for small business owners. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

In fact, one study revealed a whopping 90% of marketers say social media is important to their vacation rental business. Eighty-two percent of survey participants worked in businesses with less than 100 employees.

Marketing vacation rental homes through social media is easy for small business owners as long as you actively post on social media pages. Some common social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. To effectively use social media for your business, set a schedule to regularly engage with your followers.

Why small businesses have the social media marketing advantage

Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.

Here are some reasons why vacation home rental businesses can actually have more success on social media:

Small businesses are community and individual focused

There are quite a few differences between big and small businesses, like legal structure, the number of employees, and revenue. But, the tedious aspects of a business aren’t the only distinctions between big and small businesses.

Vacation rental businesses tend to be more community and individual focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on vacation home marketing campaigns with other local businesses. See one of our social feeds below or visit our No Booking Fee Vacation Rental Homes

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